Role Overview:

This stand-alone role requires a strategic thinker with strong commercial acumen who can identify new market opportunities, strengthen existing partnerships, and lead the development and growth of a new and evolving range/category.

A key element of this role will be the development and positioning of our own brand, ensuring it is successfully introduced, established, and grown within the market.

Key Responsibilities:

• Develop and implement a business development strategy for the Garden & Outdoor category, aligned with company objectives
• Identify and pursue new business opportunities across retail, trade, and emerging market segments
• Lead the development, positioning, and growth of the company’s own brand product range, including range selection, market positioning, and customer adoption
• Manage and expand relationships with existing customers while actively winning new business
• Lead sales strategies, pricing, and contract negotiations
• Conduct market research to stay ahead of industry trends, competitor activity, and seasonal demand patterns
• Attend industry events, trade shows, and customer engagements to promote the category and build market presence
• Work closely with procurement and logistics teams to ensure efficient sourcing, cost optimisation, and reliable supply chain performance in support of customer demand and business growth

Key Requirements:

• Experience: Minimum of 5 years’ experience in a business development or sales role, ideally within garden, DIY, hardware, or related sectors
• Commercial Acumen: Proven ability to develop and execute strategic growth plans
• Brand Development: Experience in developing, launching, or managing product ranges or brands would be a strong advantage
• Networking & Relationship Building: Strong ability to foster long-term partnerships
• Market Expansion Skills: Experience in developing new product categories or entering new markets
• Negotiation & Communication: Strong negotiation skills with an ability to influence and close deals
• Flexibility & Initiative: Self-starter with the ability to work independently while collaborating effectively with internal teams
• Education: Third-level qualification in Business or a related discipline with evidence of continued learning and professional development
• IT Skills: Proficient in Microsoft Office Suite, particularly Excel; experience with ERP systems and data analysis tools is an advantage

What We Offer:

• Competitive salary
• Company car
• Performance-based incentives
• Opportunity to play a pivotal role in developing a new and strategically important business category
• Autonomy and ownership within a growing organisation
• Opportunities for career development and progression
• Pension Plan
  • Medical expenses reimbursement scheme