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Director of Marketing

Job description

Director of Marketing

Location: On site / South East Ireland
Job Type: Permanent / Full-time
 

The Opportunity

Our client is a five-star luxury resort, part of a globally recognised international hotel collection, set within a historic countryside estate. The resort comprises an elegant period manor house and a contemporary five-star property, alongside exceptional dining, spa, golf and estate experiences.

Reporting to the Director of Sales & Marketing, this is a strategic yet hands-on leadership role. You will lead the development and execution of an integrated marketing strategy, driving brand awareness, guest engagement and revenue growth across all business segments.
 

Key Responsibilities

  • Develop and execute a commercially driven marketing strategy that delivers measurable growth in brand awareness, direct revenue and market share.
  • Lead the luxury positioning of both properties – driving premium ADR for the manor house and year-round occupancy for the contemporary property – while protecting rate integrity and growing direct bookings.
  • Oversee digital marketing across website, SEO, email, social and paid channels, plus CRM strategy, marketing automation and booking engine optimisation.
  • Lead content strategy, storytelling and creative asset development, ensuring brand consistency across all guest touchpoints.
  • Drive PR, media relations, influencer engagement and strategic partnerships domestically and internationally.
  • Manage marketing budgets and agency partnerships, maximising ROI, and report on performance to senior leadership.
  • Lead, inspire and develop the marketing team, collaborating closely with Sales, Revenue and international brand stakeholders.

The Ideal Candidate

  • 5+ years in a senior marketing leadership role, ideally within luxury hospitality, travel or premium consumer brands.
  • Proven track record delivering integrated marketing strategies with measurable commercial results.
  • Strong expertise in luxury brand positioning, digital marketing, CRM, content and demand generation; experience with AI-enabled marketing an advantage.
  • Experience within a leading global hospitality brand highly desirable.
  • Exceptional communication and stakeholder management skills; highly analytical, commercially minded and creative.

Why Join?

  • One of Ireland’s most celebrated five-star resorts, part of a global hotel collection.
  • Career progression, competitive salary and benefits, and a collaborative, passionate team.

All applications will be treated in the strictest confidence.