- Posted 10 July 2026
- LocationKilkenny
- Job type Permanent
- Reference2351
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Director of Marketing
Job description
Director of Marketing
Location: On site / South East Ireland
Job Type: Permanent / Full-time
Reporting to the Director of Sales & Marketing, this is a strategic yet hands-on leadership role. You will lead the development and execution of an integrated marketing strategy, driving brand awareness, guest engagement and revenue growth across all business segments.
All applications will be treated in the strictest confidence.
Location: On site / South East Ireland
Job Type: Permanent / Full-time
The Opportunity
Our client is a five-star luxury resort, part of a globally recognised international hotel collection, set within a historic countryside estate. The resort comprises an elegant period manor house and a contemporary five-star property, alongside exceptional dining, spa, golf and estate experiences.Reporting to the Director of Sales & Marketing, this is a strategic yet hands-on leadership role. You will lead the development and execution of an integrated marketing strategy, driving brand awareness, guest engagement and revenue growth across all business segments.
Key Responsibilities
- Develop and execute a commercially driven marketing strategy that delivers measurable growth in brand awareness, direct revenue and market share.
- Lead the luxury positioning of both properties – driving premium ADR for the manor house and year-round occupancy for the contemporary property – while protecting rate integrity and growing direct bookings.
- Oversee digital marketing across website, SEO, email, social and paid channels, plus CRM strategy, marketing automation and booking engine optimisation.
- Lead content strategy, storytelling and creative asset development, ensuring brand consistency across all guest touchpoints.
- Drive PR, media relations, influencer engagement and strategic partnerships domestically and internationally.
- Manage marketing budgets and agency partnerships, maximising ROI, and report on performance to senior leadership.
- Lead, inspire and develop the marketing team, collaborating closely with Sales, Revenue and international brand stakeholders.
The Ideal Candidate
- 5+ years in a senior marketing leadership role, ideally within luxury hospitality, travel or premium consumer brands.
- Proven track record delivering integrated marketing strategies with measurable commercial results.
- Strong expertise in luxury brand positioning, digital marketing, CRM, content and demand generation; experience with AI-enabled marketing an advantage.
- Experience within a leading global hospitality brand highly desirable.
- Exceptional communication and stakeholder management skills; highly analytical, commercially minded and creative.
Why Join?
- One of Ireland’s most celebrated five-star resorts, part of a global hotel collection.
- Career progression, competitive salary and benefits, and a collaborative, passionate team.
All applications will be treated in the strictest confidence.
