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Area Sales Representative

Job description

Sales Executive

Department

Commercial

Reports To

Sales Manager / Commercial Manager

Location

Dublin, Ireland


Job Purpose

The Sales Executive is responsible for generating new business and growing existing customer accounts across metrology, calibration, vision, and measurement services and/or equipment. The role focuses on building strong customer relationships, identifying sales opportunities, and converting leads into profitable, long-term contracts within technical and industrial environments.


Key Responsibilities

Sales & Business Development

  • Identify and pursue new sales opportunities across calibration, measurement, vision, and metrology services and products

  • Develop and manage a strong pipeline of prospects through outbound activity, referrals, and inbound enquiries

  • Qualify leads and convert enquiries into orders through effective proposals, presentations, and follow-up

  • Achieve and exceed individual sales targets and KPIs

Account Management

  • Build and maintain strong relationships with existing customers across industrial and regulated sectors

  • Act as the primary point of contact for assigned customer accounts

  • Identify upselling and cross-selling opportunities within existing accounts

  • Support contract renewals and customer retention initiatives

Customer Engagement & Technical Support

  • Understand customer requirements and communicate them clearly to technical and operations teams

  • Coordinate discussions between internal departments to ensure customer needs are fully met

  • Present metrology and measurement solutions in a clear, customer-focused manner (technical training provided)

  • Attend customer meetings, site visits, and industry events as required

Commercial & Administrative Support

  • Prepare quotations, proposals, and tender responses in line with agreed pricing policies

  • Maintain accurate and up-to-date records of customer interactions and opportunities within the CRM system

  • Support sales forecasting, reporting, and pipeline reviews

  • Ensure compliance with internal procedures, quality standards, and commercial policies


Key Performance Indicators (KPIs)

  • New business revenue generated

  • Sales target achievement

  • Pipeline value and conversion rates

  • Customer retention and repeat business

  • Accuracy and timeliness of CRM updates


Skills & Experience

Essential

  • Previous experience in a sales, business development, or customer-facing role

  • Strong communication, interpersonal, and relationship-building skills

  • Organised, self-motivated, and target-driven approach

  • Ability to build rapport and trust with customers

  • Comfortable working in a technical, industrial, or engineering-led environment

Desirable

  • Experience in metrology, calibration, instrumentation, vision systems, engineering, or technical services

  • Exposure to regulated industries such as pharmaceuticals, medical devices, aerospace, or manufacturing

  • Experience using CRM systems

  • B2B and/or field sales experience


Qualifications

  • Degree, diploma, or equivalent experience in business, engineering, science, or a related discipline

  • Full driving licence (if field-based role)


Personal Attributes

  • Proactive, resilient, and positive attitude

  • Customer-focused with a consultative sales approach

  • Willingness to learn technical concepts and industry standards

  • Professional, reliable, and results-oriented


What’s on Offer

  • Competitive base salary plus commission/bonus structure

  • Structured training and development in metrology and calibration standards

  • Clear career progression opportunities within the commercial function

    • Supportive and collaborative team environment