Marketing and Digital Marketing
The Marketing & Digital Marketing Salary Guide 2026 provides a comprehensive overview of compensation trends across Ireland’s evolving marketing landscape, reflecting the increasing integration of digital capabilities and their importance in driving business growth and customer engagement.
Marketing roles have evolved significantly, with organisations now expecting professionals to go beyond brand awareness and campaign delivery to leverage data, optimise digital performance, and contribute directly to commercial outcomes. This shift is particularly evident in high-growth, tech-enabled, and customer-focused sectors.
The guide benchmarks salaries across a wide range of roles, from Executives to CMO level, including key specialisms such as brand, communications, digital marketing, eCommerce, and performance marketing.
In addition to base salary, there is a growing emphasis on bonuses and incentives, particularly in digital and revenue-generating roles. Overall, demand remains strongest for digital, performance, and analytics talent, continuing to shape compensation across the market.
Key Considerations
Compensation within marketing and digital marketing functions is influenced by several factors, including:
Company size, digital maturity, and revenue scale. Industry sector and demand for digital, data, and growth-focused talent.
Scope of role, including ownership of revenue, performance marketing, and customer acquisition.
Level of technical expertise across digital channels, analytics, and marketing technology.
Organisational structure, including global vs. local responsibilities and reporting lines.
While the ranges presented provide a strong market reference point, individual packages may vary depending on these factors, as well as the candidate’s experience, digital capability, and proven ability to deliver measurable commercial impact.
Get in Touch
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✉️ Email:Mairead.Duignan@forcerecruitment.com